Qualitative Research

Getting under the skin of what makes consumers tick is at the heart of Curiouseur.

Ethnography

Observing consumers in home or in a shopping context let´s us get to a deeper understanding of when, why, and how much time they spend doing things. It´s especially good for uncovering the gaps between what people say they do, versus what they really do. Ethnography can be carried out in-person or digitally.

In-depth Interviews

Chatting with consumers one-to-one or in pairs allows us to get to focused, detailed learnings about thoughts and behaviours. It is also a great space for socially sensitive topics and examining professional practice in detail.

Focus Groups

Great for understanding the culture of a group, consumers can build on others responses, and it allows us to gain a large amount of information over a short period of time. Especially good for testing products and services too.

Digital Research

Using a multitude of methods such as life-logging, mobile ethnography, and online communities, digital research gives consumers the opportunity to respond naturally without someone watching them, allowing us to get to rich data.