Charlie is a curious, future-facing strategic thinker with over 10 years of global experience leading research projects across multiple sectors including FMCG, tech, luxury, education and kids.

She is passionate about deep diving into the lives of consumers and uncovering fresh insight to inspire and create tangible value for organisations. Over the last 10 years Charlie has planned hackathons with Three Mobile in the UK, gamed with teenagers to understand consumption moments for Coca-Cola in South Africa, interviewed world renowned mixologists for Havana Club in Madrid, got under the skin of school-making decisions with parents in Barcelona for Nord Anglia, and drunk home-made limoncello with mothers in Rome whilst taking a nose inside their fridges for Samsung! Safe to say, every project is different.

Charlie is passionate about creating content that sparks new ways of thinking around a challenge, and takes great pride in designing food, drink, tech and wellness safaris in cities all over the world to inspire others (in fact on holiday you are just as likely to find her checking out local products in the supermarket as you are to find her relaxing on the beach...).

Charlie is based in Madrid, but often finds herself in London, and works worldwide. She also works with a network of trusted freelancers and contractors throughout Europe and beyond.