Insight Building
Using consumer research to map consumer behaviour and identifying moments of truth to take advantage of
Insight Development
Using consumer research to develop clear, rich insights that can be the foundation for innovation platforms, or that we can use to develop a strategy with actionable next steps.
Journey Mapping
Using consumer research to map out the journey from consideration of a product or service, to purchase or use, identifying key insights and moments of truth from which to focus attention and action for new services or products.